(78%) of respondents to the Linqia survey reported that influencer content either outperforms their brand-created content (51%) or matches it (27%) in performance. However, the big challenge is still measurement and showing ROI. According to this survey, 75% say they struggle to measure the results. This could be because of the preference for engagement metrics rather … [Read more...]
Influencer Marketing is like High School
Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 for every $1 spent on influencer marketing and that influencer marketing is the fastest-growing online customer-acquisition channel, outpacing organic search and email marketing. And more than half … [Read more...]
