Top 5 Digital Skills to Learn in 2018

digital skills 2018

  It's that time of year when predictions and suggestions are made for the new year.  Forbes made a list of the digital skills they see as the most important and TEKsystems polled 250 CMOs to find out what they're looking for in 2018. Distilling all this data down into one list, here are my picks: Analytics:  This one wins hands-down, no contest. If you are not … [Read more...]

Communication in Top Eight Digital Skills Needed

digital skills training

  First we had the digital divide - the gap between the Internet "haves and "have-nots". While the digital divide is not fully handled,  40% of people worldwide are online now. That's 3.2 billion of us. The conversation has shifted to: "do we know what we're doing with technology?" The lack of digital skills and how it affects productivity in business has been in the … [Read more...]

Digital is Driving PR Industry Growth

digital spend

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media.  72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone.  In 2013 … [Read more...]

Lack of Digital Skills Hampers Company Progress

digital skills training

  Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they're keen to improve.  Almost half said they'd use their own time to learn these skills. But due to budget constraints companies  are not investing in digital skills training. (Source:  VMWare survey) The survey shows that digital skills are … [Read more...]

PRSA LA State of the State of PR

digital storytelling

  On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review.  The theme this year was "How Content is Evolving to Tell Our Stories." I was part of the panel along with - Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International Daniel Lemin, President, One Good … [Read more...]