One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences - who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or … [Read more...]
Visual Content Trends for 2023
Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas are more effectively communicated when accompanied by images, a thousand … [Read more...]
7 Digital PR and Marketing Trends for 2023
Download the full PDF version of the infographic here 2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. The Conference Board predicts a 96 percent likelihood of a … [Read more...]
Communication Challenges for your PR Team in 2023: World Communication Week
By Cokey Falkow Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Powerful communication can boost the process, if done … [Read more...]
PR Tips and Hacks for a Small Business
WATCH THE REPLAY HERE I was invited to be a panelist on the Designhill webinar about PR for small businesses today. It was like "Old Home Week" with panelists I've known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And we had fun. These are the questions … [Read more...]
