Lee Odden on Content Marketing and PR

Lee Odden, CEO of TopRank Marketing, spoke at the 2013 PRSA Conference in Philadelphia. His session was on the tools and techniques PR pros can use to include content marketing in the PR mix.  Odden sees PR as perfectly positioned to be stewards of the messaging that causes consumers to have affinity for a brand and become fans and advocates.   … [Read more...]

Director of Content Tipped as Top New Marketing Job in 2014

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don't have this in place. So what exactly is … [Read more...]

Content Marketing – are you ready to be a publisher?

Marketers are embracing content. Over 90% of digital marketing professionals believe that content marketing will be more important in the next 12 months.  And almost three-quarters (73%) agree that 'brands are  becoming publishers.' Source:  The Content Marketing Survey Report, Econsultancy/Outbrain. (requires purchase) The survey polled 1300 1,300 marketers working for … [Read more...]