The next #DigitalPR chat on Twitter is Friday April 1, 2016 Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution Guest: Brandon Andersen, Chief Strategist Ceralytics. Previously Marketing Director for Cision. @andersenology Here are the questions I'll be asking Brandon: Q1: Can you define … [Read more...]
#DigitalPR Twitter Chat with Katie Paine
This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan, was a must-read for anyone trying to understand and … [Read more...]
PR Measurement – New Tools and New Skills
Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you'll never be able to show the value of your work. It is a numbers game. That's what gets the attention of the C-suite. How much went in, what did you achieve and what did we get in return? The statistics execs pay … [Read more...]
