A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers. Push vs Pull Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps. Now buyers have access to reviews and … [Read more...]
B-to-B companies have social media capital
B-to-B companies are seen as conservative when it comes to new marketing ideas. They tend to hang back and watch someone else go first, said Elizabeth Sosnow, Managing Director, Bliss PR in an interview with The Daily Dog. Sosnow was talking about an analysis they did of 46 large and small management consulting firms. "This is an industry built on content, case studies and … [Read more...]
BtoB Technology Marketers Missing Social Media Opportunities
77 percent of business technology decision-makers engage with social media on the job, yet most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, says Forrester Research. In 2007 Forreter released their comsumer Social Technographics Scale . Now they’ve done the same for BtoB buyers. Forrester … [Read more...]
BtoB Social Media Marketing
Conversations are still tops in influencing purchase decisionsWe know that word of mouth is the best and most trusted form of marketing. Consumers love to hear from 'someone just like me.' But does this apply to BtoB marketing too?Yes, says a study by the market research firm, Keller Fay Group which was sponsored by experiential marketing agency Jack Morton Worldwide. … [Read more...]
Blogs, RSS and podcasts feature in BtoB internet marketing strategy
New media plays a key role in BtoB marketing nowI often get asked how new media features in the BtoB space.New research just out from KnowledgeStorm and Universal McCann shows that blogs, podcasts, wikis and RSS feeds are evolving into key elements of the B2B marketer's online toolkit. The study polled 3,900 B2B technology buyers and found that not … [Read more...]
