Learn to Measure What Matters

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  September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement.  The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s.  (Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.)  The event promised tips … [Read more...]

Making the Most of Your Social Media Content

In a recent analysis of social media use by large and small corporations across several sectors we found that less than twenty percent have buttons showing where else they have content.  And many of them don't carry a consistent branding and message through their blogs, Facebook pages and Twitter feeds. If you are not yet vigorously active on Facebook, take another look at … [Read more...]

Hello – Is that really you I’m talking to?

    Mitch Joel's post about the Death of Social Media suggests that when we treat social media like a traditional marketing channel we're killing the medium.  I agree. "The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost." He refers to the article about Ghost Blogging in the … [Read more...]

Women Bloggers Happy to Work with PR/Marketing

Over 1000 women bloggers gathered at BlogHer in Chicago this past weekend.  Despite some women bloggers feeling fed up with the pressure of approaches from PR people, the Ketchum survey of attendees found that one in four bloggers has provided marketers with information or feedback collected on their blogs to help the marketers address women. More than half (53%) of the … [Read more...]

To Blog or not to Blog? That is the Question

Image by Roland According to the 2008 State of the Blogosphere from Technorati, a little more than half the companies in North America do not have a blog.  So that means that just under half do.  Why are they spending their time blogging? Lynette at the MIndless Babble Blog says that based on the Technorati numbers, blogging should be a part of every business’s marketing or PR … [Read more...]