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Back-to-School Pitches on Social Media

July 24, 2009 by Sally Falkow

We're heading into the dog days of summer and many parents are thinking about Back-to-School time.  So apparently are retailers with Back-to-School merchandize. Candies' new back-to-school commercial featuring Britney Spears appeared on Facebook and was promoted on Twitter.  It will only be seen on TV on MTV on Monday - four days after the social-media debut. "Last year, … [Read more...]

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