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5 PR Trends for 2025: The Evolving Communication Landscape

December 11, 2024 by Sally Falkow

5 digital PR trends 2025

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. 1. Precision Audience Research Gone are the days of broad-stroke … [Read more...]

5 Smart PR & Marketing Trends for 2024

October 30, 2023 by Sally Falkow

5 trends PR Marketing 2024

2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The current economic climate is still in flux and the possibility of a recession remains a possibility. Now is not the time to pull back on PR and marketing efforts.  Now is the time for intelligent promotion. Get smart and strategic, so you still meet your goals. The more … [Read more...]

Artificial Intelligence and the Practice of PR

April 15, 2023 by Sally Falkow

artificial intelligence and the practice of public relations

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We're now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it … [Read more...]

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  • Artificial Intelligence and the Practice of PR

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