This post is part of the series of 10 tips to increase earned media You can find links to all the posts in the series in the right-hand column of the blog. At the core of earned media is great content. You have to offer the reporter, editor or blogger something that they value - content that will help them interest or entertain their readers/viewers. Media is all … [Read more...]
Earned Media Tip # 6: Connect with a Like-Minded Community
This is number 6 in the Earned Media Series Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. Rosetta Stone did it very successfully with AARP. After doing a social audit Rosetta Stone discovered that people over 50 regard learning a new language as a way to … [Read more...]
Earned Media Tip # 5 : Content Partnerships
This post is tip # 5 in the Earned Media series What exactly is a content partnership? According to Wikipedia, it's a new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio visual programming across any media platform. It's not such a new idea - think of Soap Operas and sponsored radio shows. Since so … [Read more...]
Earned Media Tip # 3 : NewsJacking
This is the 4th post in the series 10 Digital PR Tips for Earned Media. David Meerman Scott's book on newsjacking covers this topic in depth. It's a technique I've used for many years and, done right, it works like a charm. What exactly is newsjacking? Scott defines "newsjacking" in the book as publishing your personal angle, ideas, or perspective into a breaking … [Read more...]
Use Multimedia to Tell Stories
PR Newswire recently took a look at how press releases sent on the wire perform in terms of number of views. The stats are quite revealing: Need I say more? Adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views. And since that's the goal of content, it's truly amazing to me that only 55% of the PR folk recently … [Read more...]
