The Cluetrain Manifesto said markets are conversations. They predicted that we were headed for an online version of the ancient marketplace where people would meet, share information and compare experiences with vendors and products. We're certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase … [Read more...]
Digital PR Tools
An App to Analyze Facebook Friends Wolfram Alpha, a site that offers ways to access and analyze information online, has a new Facebook Report. If you are mapping your social graph, and you should be, this app can be helpful in understanding your Facebook friends. You can find out their age ranges and relationship status and, if you'd like to increase engagement, you … [Read more...]
Digital PR, $ocial Media and ROI
According to the Chartered Institute of Marketing Social Media Benchmark study 1 in 5 marketers said their business was “fundamentally ill-equipped to take advantage of social media” and only a quarter of those questioned had established any solutions for this lack of competency. I'm surprised it is only 1 in 5. Many more than that express their confusions when I meet … [Read more...]
Digital PR Tool of the Week: Newsle
One of the factors you should be monitoring is who in your social graph is getting media attention. And now there is a super simple way to do that - Newsle. Built by Harvard undergrads (sound familiar?) the service scans hundred of news and blog feeds looking for mentions of your connections. Perhaps this might be too narrowly focused for everyone, but it is a perfect … [Read more...]
Is your Social Media Manager Kicking A.$$?
Guest post by Cokey Falkow Does your marketing and public relations feel like a gamble these days? It seems like everyone and his proverbial dog are talking about the advent of the new model of media. But what the heck does that mean to someone who owns their own business? How do you navigate these uncharted social media waters? Do you put your business in the hands of … [Read more...]
