Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

How to Provide Eye-Candy with News Releases

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Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is. Consider this statistic: More than 80% of news stories have some visual material. Editors and publishers know that visuals … [Read more...]

Canva for Infographics Video Tutorial

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Every PR or communications pro should know how to use the easy design tools available now. More than 80% of editors, publishers and bloggers want good visuals with their news content. Data visualization is hot right now and media outlets love infographics.  So does the public.  People tend to share them more than other posts. This video tutorial will walk you through the … [Read more...]

How Fake News Affects PR

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  Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so … [Read more...]

Social Media Content Cheat Sheet

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Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity. Each social platform has its own "language" if you will and you content will get the best results when you  create it in that native language, so that it shines on each platform or network. Here's a quick Cheat Sheet on what … [Read more...]

The Impact of Data, Research for PR

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  One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it … [Read more...]