The concept of Digital Newsrooms is catching on. Big brands like Coke, Nike and Marks and Spencer's have already launched magazine-style website with content that appeals to their core audiences. Can a small to mid-sized business with fewer resources do this? Every business has a story. There is always news and information that the media and the public will find … [Read more...]
Digital PR Round Up: Digital Newsroom Trend
This week there were several good posts about the trend for brands to create a digital newsroom: Adidas' Digital Newsroom Strategy Adidas said its brands needed to be more relevant online in order to propel demand. It is setting up internal digital newsrooms over the next 12 months to tap into trending topics, a move that builds on the “moments of celebration … [Read more...]
Online Newsroom Report 2013 – Free Webinar
The disparity between what the media wants and what companies provide in their online newsroom is a little better this year than last. Only 15% of the PR practitioners polled by SNCR and PRESSfeed said they felt that their newsroom definitely met the needs of the media. That's a sad state of affairs! Here some of the key findings of the 2013 … [Read more...]
PR Measurement – What to Measure
Yesterday I was the guest on the #measurepr Twitter chat. Here are the questions and answers, with some expanded content. Q1. What outputs, outtakes and outcomes must you measure, and how can you tie them to the bottom line? Answers: Let's first define what these terms mean: Output: The actions you take, the product you create and distribute. (releases, … [Read more...]
Proving Value vs ROI in PR
2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value Value is subjective. It will be different from organization to organization and person to person. You need to establish the value equation for your … [Read more...]
