The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and … [Read more...]
Google, Trust and SEO
Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. … [Read more...]
Google Schools the PR Industry
A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0 update was the date-coincident drop in page views on newswire websites. Several SEO experts opined that the reason for this drop was the proliferation of "spammy" press release content on these newswire websites. PR Newswire has responded with … [Read more...]
The Facebook Dilemma
It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. But, as more brands jump on the bandwagon and post content, space in the fans' newsfeed gets too crowded. So reaching these fans is gets harder and harder … [Read more...]
Social Intelligence: The Right Sequence for Success
Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence. There's a goldmine of data you can, and should, tap into before you create any … [Read more...]
