Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of … [Read more...]
5 Smart PR & Marketing Trends for 2024
2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The current economic climate is still in flux and the possibility of a recession remains a possibility. Now is not the time to pull back on PR and marketing efforts. Now is the time for intelligent promotion. Get smart and strategic, so you still meet your goals. The more … [Read more...]
Artificial Intelligence and the Practice of PR
Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We're now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it … [Read more...]
Audience Analytics and Tracking – The PR Secret Sauce
One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences - who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or … [Read more...]
Visual Content Trends for 2023
Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas are more effectively communicated when accompanied by images, a thousand … [Read more...]
