Businesses are constantly seeking innovative strategies to enhance their online presence. While conventional SEO tactics like keyword optimization and content marketing remain crucial, there's a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). What is Search Box Optimization? The Search Box is the … [Read more...]
5 Smart PR & Marketing Trends for 2024
2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The current economic climate is still in flux and the possibility of a recession remains a possibility. Now is not the time to pull back on PR and marketing efforts. Now is the time for intelligent promotion. Get smart and strategic, so you still meet your goals. The more … [Read more...]
Why Video is Vital in 2023
By Cokey Falkow, Content Strategist for Meritus Media Way back when the Internet first started it was almost exclusively text content. It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Back in 1995 predictions were made that in 20 … [Read more...]
How to do Marketing the Right Way in 2023 – Gary Vee
The basics of PR and marketing have not changed. The distribution channels and methods have changed- and they continue to change rapidly all the time. Gary Vee gives his insights into how a comms department should be thinking in 2023. "I'd rather have a piece of content go viral on TikTok than get a mention on Good Morning America - it's not even close." If your team is … [Read more...]
Plagiarism is a High-level Risk
Guest post by Britni Oscar Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. This is because the search engine never compromises on the one that has the problem of plagiarism. In this article, we … [Read more...]
