#DigitalPR Chat on Visual Content with Victoria Lim

Digital PR Chat Lim

  Here is the transcript of the #DigitalPR chat on Friday March 11, 2016.  My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1:  The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with … [Read more...]

Digital PR Measurement Lessons from News Analytics

News analytics helps digital PR

  News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch - and why. A recent report about a project conducted by the American Press Institute (API)  reveals some interesting insights into what kind of content works, and why. The main issue with news analytics is not, as many feared, that people only want to … [Read more...]

DigitalPR Chat #1 Content and KPIs

Rebecca-Liebsm

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat.  Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.  I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1:   Why are marketers finding measurement to be the single most formidable content … [Read more...]

Digital PR Challenges in 2016

BtoC CMI challenges 2016

The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. One examines the BtoC space and the other covers BtoB. The top content challenges in 2016 for BtoC companies are: BtoB companies list them slightly differently: So it's not the lack of budget that's the main concern for brands - … [Read more...]

Visibility is More About Social Than Search

Search Engine Optimization SEO Process

Guest post by Chris Abraham, Digital Strategist at Gerris Corp. Google Penguin and Panda have changed the face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being … [Read more...]