Trends in 2006
A recent article cites several trends with respect to internet branding.
One of the more telling trends is that marketers are increasingly turning to the internet for branding. BtoB print publications will continue to lose more readers and advertisers to the web while online branding, blogs and search/PR will get more marketing dollars.
With the proliferation of blogs and online consumer generated content, more companies are willing to allocate increased budgets towards online brand reputation monitoring and brand building.
We are seeing the same trends and feel it will take well rooted tactics to brand effectively online in the coming years. The information age is in many ways more wild and wooly than the gold rush days of the old west.