A new study from the CMO Council and the Pointer Media Network shows that the recession has had a major impact on brand loyalty. The truth about brand loyalty, and its frequently transient nature, may surprise many seasoned brand marketers and retailers, says the report. Only 48% of the high-loyalty consumers identified in 2007 remained loyal in 2008. Key findings of … [Read more...]
Dell Sales off Twitter top $3million
Dell made a statement on their Direct2Dell blog this week that they can attribute more than $2 million in revenue to their @DellOutlet Twitter feed. They now have over 600,000 followers on this feed. In addition Dell is also seeing that this Twitter feed is driving interest in new product. People come from @DellOutlet on Twitter into the Dell.com/outlet site, and … [Read more...]
Where’s the social media conversation this month?
One of the most important activities in doing a social media strategy is listening to the online conversations to determine where the most buzz is about you, your company, your products, your services, your competitors. Understanding where people are gathering month to month can give insights into consumer trends. Compete's figures for May are out and Facebook is still … [Read more...]
Women Turn to Blogs for Advice, Information and Recommendations
A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networks. When providing advice or … [Read more...]
