According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I can only assume that they have not yet felt the … [Read more...]
The Future of Social and Email
Sponsored Post: Despite the fact that more and more businesses are using social media for marketing purposes, email is still alive and well. Pew Research reports that email and search remain the top activities users engage in when they go online. 92% use their email every day and figures from Monetate show that the average conversion rates for email marketing were 4.16% from … [Read more...]
PR’s 4 Biggest Challenges
It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted the four most important … [Read more...]
5 Media Relations Strategies that Help Get Your Brand Story Published
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed the way news is gathered, reported and consumed. While … [Read more...]
Why You Need to Add Video to Your News Content
In a recent Fast Company article visual storytelling was described as the breakout trend of 2012. Brands are learning to show, not tell. The media are also discovering that web video gets more views than broadcast clips. Stokes Young, Executive Producer for MSNBC, has some very interesting comments about how to define web video, what kind of content works, and what to … [Read more...]
