In an interview with Muck Rack John Cangany, Director of Digital Strategy for APCO Worldwide’s Washington D.C. office, makes some excellent points about how journalists use social media and how a PR pro can tap into this information pool to improve their pitching. Here are some of the gems from the interview: I think the press release is becoming completely irrelevant, … [Read more...]
Pinterest is Nipping at Twitter’s Heels
Have you read the Pew Social Media Demographic report yet? One of the interesting stats in this report is that 16% of Internet user in the United States are on Twitter, with Pinterest right behind at 15 percent. Yes, they are both a long way from the 67% for Facebook, but it seems that the race for second place is on. Instagram is not too far behind … [Read more...]
YouTube Most Used Social Site for Consumers
Are you making enough video? The Technorati Media's 2013 Digital Influence report has highlighted yet another gap between consumers' behavior online and what brands are doing. Brands are not fully aligned with how and where consumers are seeing value and being influenced, says this report. “YouTube, and video in general, allows its users to see the action, to see … [Read more...]
Who is Using Social Media – Demographics Report
Pew has released a report on the demographics of social media users. While the largest user segment overall is young adults, as we have often said, each social site has its own community of users and the demographics do vary. The report has sections for most of the major social platforms. Read the Full report >> Connect with me Facebook Twitter … [Read more...]
6 Social Media Skills You Need in Marketing and PR
According to an article in Forbes, whether you’re just starting out, or you learned your Marketing skills years ago and need to get up to speed, these six skills are essential: How to build and nurture an online community. Researching new social media tools and platforms - the "next big thing." Blogging - planning content, writing compelling posts, reaching … [Read more...]
