BY MIKE FALKOW Creating interesting, original visual imagery has become an important skill for PR people. Google is cracking down on duplicate content - and that includes images. There are many ways to make an image uinque - it does not have to be one you took yourself. You can edit stock photos and make them unique. As technology develops it becomes … [Read more...]
How to Use Twitter in Media Relations
The Internet has changed the way we connect and communicate - not just with one another, but also with the media. Writing a press release and posting it on the wire doesn't get you media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study, only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Most … [Read more...]
Crisis & Reputation Management Top Financial Services Concerns
Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals. Almost all (99%) of the executives polled in the 2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 … [Read more...]
Small Business Social Media Use Study
The Social Media Cocktail Party Strategy
Have you ever walked into one of those networking/cocktail parties at a conference? You know, the one with a couple thousand people in the room all talking at the same time? It can be scary! You probably look for someone you know and hang out with them. However, there are people in the room who could be interesting to talk to and others you’d like to get … [Read more...]
