The basics of PR and marketing have not changed. The distribution channels and methods have changed- and they continue to change rapidly all the time. Gary Vee gives his insights into how a comms department should be thinking in 2023. "I'd rather have a piece of content go viral on TikTok than get a mention on Good Morning America - it's not even close." If your team is … [Read more...]
Social Media Intelligence Can Boost the Bottom Line
Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of … [Read more...]
7 Digital PR and Marketing Trends for 2023
Download the full PDF version of the infographic here 2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. The Conference Board predicts a 96 percent likelihood of a … [Read more...]
Reputation Management and Digital PR in 2023
By Mike Falkow Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. It's often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture in 2023.Reputation management definitionReputation management, originally a Public Relations … [Read more...]
Communication Challenges for your PR Team in 2023: World Communication Week
By Cokey Falkow Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Powerful communication can boost the process, if done … [Read more...]
