There's a good post in Business 2 Community about the challenges of starting out in Digital PR. If you've been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn. And while some of it is tactical, if it's done in a vacuum it's likely to fail. Learning how to devise and implement a strategy … [Read more...]
Digital PR Challenges in 2016
The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. One examines the BtoC space and the other covers BtoB. The top content challenges in 2016 for BtoC companies are: BtoB companies list them slightly differently: So it's not the lack of budget that's the main concern for brands - … [Read more...]
Leveraging 4 Key Types of PR Data
Guest post by Leta Soza AirPR Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. But let’s not get … [Read more...]
15 Digital Skills for PR & Marketing Pros
Technology is advancing and changing at such a rapid pace it's tough to stay current. These 15 digital skills are essential for anyone working in PR and marketing today. Start learning these skills today and by the end of the year you'll already be ahead of the pack. DOWNLOAD THE PDF GET THE FREE 15 LESSON EMAIL COURSE … [Read more...]
Communication in Top Eight Digital Skills Needed
First we had the digital divide - the gap between the Internet "haves and "have-nots". While the digital divide is not fully handled, 40% of people worldwide are online now. That's 3.2 billion of us. The conversation has shifted to: "do we know what we're doing with technology?" The lack of digital skills and how it affects productivity in business has been in the … [Read more...]
