Brand Awareness and VisibilityIn 2023 brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. There are many avenues for visibility - search engines, news media, social media, and other digital outlets like blogs and podcasts. Great content and PR skills … [Read more...]
Search Engine Optimization 2023 – Position Zero and Featured Snippets
By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO in 2023, zero is the new number one.Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and … [Read more...]
Why Video is Vital in 2023
By Cokey Falkow, Content Strategist for Meritus Media Way back when the Internet first started it was almost exclusively text content. It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Back in 1995 predictions were made that in 20 … [Read more...]
Audience Analytics and Tracking – The PR Secret Sauce
One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences - who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or … [Read more...]
Visual Content Trends for 2023
Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas are more effectively communicated when accompanied by images, a thousand … [Read more...]
