RSS and PR: My presentation at the Bulldog Reporter events this monthThe first session is about blogs.Corporate Blogging Basics is a good reference. It's a guide to the basics and getting started.I believe there are gradients to engaging in the blog world and the most important first step is to have a strategy before you begin. The 'just do it' … [Read more...]
Washington Post makes a deal about blog comments
What used to be found in letters to the editor is a more vibrant conversation in blog commentsThe Washington Post's deal with Technorati that helps Post readers find blogs that reference or comment on Post stories, is a strong acknowledgement of the conversation on the Internet.What before could only be said in a letter to an editor (if it was printed at all) is … [Read more...]
Internet Marketing : which path to take?
TechBiz Connection making inroads into emarketingTechBiz Connection put together a great panel on Wednesday evening in Orange County titled eMarketing - which path to take? The two hour session covered all aspects and possibilties. Most speakers were focused on online advertising in some way. I was the lone panelist talking about online press releases, blogs … [Read more...]
Rubel offers Dell a route out of the Bloghouse
Dell should take this excellent PR advice to heartMy assistant had problems with her printer last week. It took the better part of the morning to get it sorted out. Yes, it's a Dell. Almost new too. Her frustration with the Dell experience was very vocal. She was not at all surprised to hear there is a flood of dellcompaints in the blogosphere.Dell … [Read more...]
Key Influencers Asking for Feeds
When journalists and analysts want their data in a feed, PR people need to make feeds a top priorityAccording to the Nooked survey released this week feeds are becoming even more important in PR and corporate communication.Journalists and analysts are demanding RSS feeds. RSS adoption is on the rise amongst key influencers and early adopters who have moved beyond the "RSS … [Read more...]
