Build good inbound linksOnce you have generated good, optimized content you have to get it seen by the right people - those who are searching online.Marketing is no longer a process of your company looking for customers - the customers are online looking for you!Get those articles out to new audiences you don't have access to and drive that traffic … [Read more...]
Search engine marketing a hot job opportunity
Internet marketing taking the budgets and the attentionInternet marketing is only getting hotter, it seems. As more and more CEO's and CFO's relize their audince is online and the dolloars iwll come froom conneciotn with propects searchign the web, the searchis o efor thos e who know how to make search work for the marektign department.Seems knowing how to get results … [Read more...]
Searchers Are Looking for Trusted Information
Yahoo survey offers data to tweak your web content strategyEarlier this year Yahoo! launched a research project called "Life Series." The goal of the series of studies is to identify ways consumers use search during various life events -- and ways advertisers can benefit from that knowledge. Those of us who prefer to use a content strategy to raise … [Read more...]
Yahoo News now indexing blog posts
Guess we are newsmakers!Yahoo News on Monday added results from blogs to supplement articles from professional news media, reports the Associated Press (via MarketingVox). "The traditional media doesn't have the time or resources to cover all the stories going on," said Joff Redfern, a Yahoo product director. Never a truer word spoken!He commented that the … [Read more...]
SMB’s get value from Internet Marketing Strategy
Websites, blogs and RSS feeds bring business onlineECommerce Guide reports that 76 percent of SMBs said they pluck plenty of leads from their Web sites. 57 percent of those surveyed by ISP Interland said they made money either directly or via offline purchases influenced by their Web sites. Among the features that SMB's said they use to help market their Web sites: e-mail … [Read more...]
