Online ads pursue brand awarenessIn a recent survey respondents from leading agencies worldwide detailed market trends, challenges and opportunities, illustrating a significant shift in the goals and measurement of online ads. It's all about brand building online, not click thrus,they say.Key findings of the survey include: Branding is the most important consideration for … [Read more...]
Top execs still using traditional media, but online PR grows daily
Statistics need to be seen in contextOne study I saw this week said that BtoB buyers who were asked 'Where do you get reliable information prior to purchase?" said they get 50% of their data and news from web search and online newsletters.The study from Harris Interactive and PRSA polled 1,015 consumers; 150 executives from Fortune 1,000 companies; and 150 … [Read more...]
Content Distribution is a Valid Internet Marketing Strategy
Using PR tactics for SEO makes good senseIn a Pandia interview Dan Thies says Do the search engines like the fact that we use content distribution to build links? I don’t know, but I do know that it’s a worthwhile activity even if you ignore search engines, because it builds a brand and generates traffic to a websiteContent distribution is the perfect blend … [Read more...]
Internet marketing neck and neck with print
Word of mouse trumps word of mouthAccording to a survey published in the September 1, 2005 issue of "Electronic Design" magazine, you can reach 96% of business buyers with a well planned marketing campaign that includes print and an internet marketing strategyWhen asked, "Where do you find the most useful information about new products and technology?" the … [Read more...]
Web 2.0 Marketing
What can happen when you open your arms to the publicThe Click Z article about Web 2.0 has 2 gems in it:"When you invite the whole world to your party, inevitably someone pees in the beer." Xeni Jardin on "Wired News," Using editorial to promote products can be pretty effective if done correctly. Custom pubs are a great idea. Another way to use … [Read more...]
