Measure against your objectivesIn a recent post Charlene Li of Forrester said she often gets asked about the ROI of blogging. ...a blog’s ROI is built around building a closer relationship with your blog’s readers, be it your most ardent customers or your employees. It’s that investment in the relationship that turns intangible, unquantifiable blogs into … [Read more...]
Corporate Blog Takes on Mainstream Media
Some smart PR people have seen the lightIt doesn’t surprise me that 70 percent of corporations are going to be blogging by year-end – witness the battle between GM and The New York Times over the scathing piece by Thomas Weinberg in which he took GM to task for promoting SUVS and compared them to drug dealers for their $1.99 per gallon gas incentive. After … [Read more...]
Cost of a Corporate Blog
The mind boggles!According to a new Jupiter Research report, "Corporate Weblogs: Deployment, Promotion, and Measurement," 35 percent of large companies plan to start corporate blogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006. The report states that … [Read more...]
Make Media RSS a part of your Internet Marketing Strategy
Rich media content offers online marketing opportunities for wide awake marketersAs broadband use continues to climb and search engines pay more and more attention to audio and video files, media RSS is appearing on the radar of marketers and PR people who have their fingers on the pulse. Site Pro News has a good article today on 6 ways to get your content into Yahoo! … [Read more...]
The Luxury of an African Safari Vacation
When you want to get away from it all and relax in the luxury of a top class safari lodge Tintswalo is the place to beSeven hours drive from Johannesburg (or a short one hour flight) lies the private Manyeleti Game reserve. It borders the Kruger National Park and as there is no fence between the reserves, game wanders back and forth.Although there are many private game … [Read more...]
