The recently released Hitwise Industry Report for Travel shows the top 30 travel sites in various categories:VisitsPagesSession DurationThe usual suspects are in the pages and visits section, but there are some surprises in the session duration list.Holland America is now at #10 on this list. They have been syndicating their content in RSS feeds with PRESSfeed … [Read more...]
XPRL group meets in London
Standards for news releasesChris Heuer is on his 'walkabout' and attended the XPRL meeting in London this week.The other question we were striving to answer was “Who would be the most valuable supporters of XPRL that would get us to the point of broader adoption in the industry?” One path considered was to create demand from big clients who have a … [Read more...]
Social Media Club LA
If you are in the vicinity you should comeChris Heuer has been on the road setting up chapters of the Social Media ClubThere will be a launch of four chapters of the Social Media Club over the next two weeks If you are in the area, we encourage you to attend one (or more) of these meetings as Chris will be relaying his findings from the XPRL meeting that is taking … [Read more...]
Reaching the Younger Genration Online
Some savvy Church and State leaders have seen the lightMany, many years ago Cutlip and Center wrote the 7 C's of communication in their seminal textbook, Effective Public Relations, One of these C's is the channel you use to reach your audience.Use a channel your audience is familiar with and uses frequently, advised these PR gurus. The more things change, the … [Read more...]
RSS and Content Syndication: Part Two
How RSS Feeds Can Benefit Your BusinessIf you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you’ll very soon realize just how fast the use of RSS is growing, Here are just a few of the comments made recently in the mainstream media and blogs:30% of marketers surveyed said that they have implemented RSS feeds … [Read more...]
