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Sally Falkow - Social Media Strategist
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Social Media Optimization: which sites matter?

September 25, 2006 by Sally Falkow

Is there life beyond Del.icio.us?An excellent post this week from Read/Write Web compares the social bookmarking sites and concludes that there are two dominant players - del.icio.us and StumbleUpon. The rest of the pack, including Yahoo MyWeb, appears to be substantially behind. Note: This comparison does not include social news sites like digg.  Watch for a future post … [Read more...]

Yahoo! Adds More Social Media Features

September 23, 2006 by Sally Falkow

Their FUSE find, use, share, extend philosophy expandsIf you are a small local business and you think that online reviews and comments don't affect you, think again.   Yahoo Local has just become more personal and more social. A number of new features have been integrated into the site that allow people to create customized profiles and lists of local favorites but … [Read more...]

RSS and Content Syndication Part Three

September 22, 2006 by Sally Falkow

Creating an RSS StrategyAccording to the Jupiter Research study "Feed Marketing: Use of RSS as an Alternate Messaging Medium” content syndication is gaining popularity with the public. 30% of marketers surveyed said that they have implemented RSS feeds because of customer demand. "Marketers must begin to plan their RSS strategies now," says the report's … [Read more...]

The Internet Influences Movie Goers, Says Google

September 22, 2006 by Sally Falkow

More than one third say the Web is the most influential medium in their decision to see a movieNo big surprise here.  Movies, like pretty much everything these days, is influenced by web content.One third of moviegoers turn to the Internet to learn more about a movie release after first hearing about it elsewhere49 percent of moviegoers who actively research a movie after … [Read more...]

SEO PR landscape is changing

September 21, 2006 by Sally Falkow

Content syndication and social media becoming an integral part of SEOMatt Cutts`of Google said it best in the interview with Mike Grehan titled "The Future of Search and Outdated SEO Methods.""There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."  … [Read more...]

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