Forrester Research finds interactive marketers actually plan increases in the face of recessionNew research from Forrester shows that 26% of respondents to their survey plan to increase their interactive marketing investments, and 46% will maintain them at current levels. Every single form of online marketing Forrester surveyed had at least half the marketers increasing … [Read more...]
New Comm Forum 08 – JaffeJuice Get the Ball Rolling
And gets twittered by the audienceThe conference I like the most is the Society for New Communication Research's New Comm Forum, because it's a meeting of some of the best minds in social media. Joe Jaffe, author of Join the Conversation, was the opening keynote speaker nysterday. An ex-advertising Madison Ave man, Jaffe says he 'saw the light' and has been … [Read more...]
Blended Search: Hot News for PR
New data from Jupiter Research confirms that news gets the most clicks in blended searchWant more visibility for your news content? Get it online and optimize it for search.While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search results: 36% of search engines user click … [Read more...]
Internet marketing needs a strategy to succeed
Marketers must become masters of social networking, search and engagementDiane Mermigas, editor-at-large at MediaPost, says that if marketers want to tap into the promise of new technology during this economic downturn they need ti redefine relations with target consumers by mining analytics for a deeper understanding of who they are and how they behave.While … [Read more...]
Robert Scoble keynote at Media Relations Summit 08
The Future of Social and Consumer-Generated MediaRobert amazed the audience with a walk through how he uses the latest technology tools.He asked the group who has never seen Twitter and about 75 percent raised their hands. And even more had never heard of Friendfeed. Yet he says if he were to choose one application only it would be Friendfeed.He demos twitter … [Read more...]
