Attendees at The eTourism Summit in San Francisco got some info direct from Google’s Travel Search Engineers. Half of all Internet users visit travel websites and when planning a trip online they spend, on average, 6 - 7 weeks doing the research. The marketing funnel for travel companies in the travel space has become far more complicated with the addition of digital … [Read more...]
Having Trouble Finding People on Twitter?
Several people have complained to me that they can’t find the search function in the new design layout and they’re having difficulty figuring out how to find people to follow on Twitter. The solution is to use the directories that are spinging up - TwitDir or Twitterholic. According to several blog posts conparing the two services, TwitDir is the most accurate and … [Read more...]
More than two thirds US adults using social media
Image by Striatic When blogs first arrived on the scene a few years back, who’d have thought they’d become a mainstream source of information that permeated US society across all age groups? According to MarketTools blogs, communities and social networks have indeed become a part of life for most Americans, with nearly 70% visiting these sites and about one in five … [Read more...]
Best Global Brands
Google breaks into top ten, P&G moving upThe 2008 Best Global Brands list from Interbrand is out. The were few changes in the top ten - Coke is still at #1, IBM and Microsoft swapped places at 2 and 3 and the most notable change - Google jumped from #20 last year to #10 bumping Mercedes to #11.P&G saw a couple of their brands improve this … [Read more...]
Online Travel Myths
A new study out from Phocus Wright addresses some of the myths about online travel behavior: Less people are buying travel online: Not so, says the study. In fact the number is on the rise. In 2007, approximately 70% of online travelers (that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past … [Read more...]
