photo courtesy of emdot Every day we hear about more bail outs and unemployed Wall St whiz kids. Companies are looking for ways to tighten their belts and many are faced with shrinking budgets and dwindling resources. Crazy as it may seem, in a tough climate marketing and PR budgets are often the first to get the axe, Now is not the time to communicate less - it’s more … [Read more...]
Google Offers SEO Starter Advice
Image by Danard Vincente In response to the persistent questions about how to get started with SEO, Google has published an SEO starter guide. The Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. They’ve included illustrations, pitfalls to avoid, and links to other resources that help expand … [Read more...]
New LinkedIn Feature a Good Example of Social Search
What is Social Search? Social search is a type of web search method that determines the relevance of search results by considering the interactions or contributions of users. When applied to web search this user-based approach to relevance is in contrast to established algorithmic or machine-based approaches where relevance is determined by analyzing the text of each document … [Read more...]
Are You on Tweeting Yet?
There are many reasons that as a PR person you should be using Twitter. Major news outlets are on Twitter Some journalists use Twitter - you can get to know them better HARO tweets urgent journo requests on Twitter Newswires are on Twitter You see fast breaking news Business networking Find and connect with experts Reach a core audience of influencers These posts give a … [Read more...]
CMOs Still Learning Social Media Marketing
Cartoon by Geek and Poke Most marketers are still in the early or experimental phases of adopting and measuring social media says the Marketing Executives Networking Group (MENG). According to the survey conducted by MENG last month 67% of respondents consider themselves beginners at using social media for marketing purposes. Additionally, more than 87% of respondents are not … [Read more...]
