Trends Affecting Internet Marketing Strategy

Face of the Web Report shows use patterns, not adoption, is the trend to watch

The latest findings from The Face of the Web—based on interviews in 12 key global markets with more than 6,500 adults, including 3,462 active Internet users—reflect adoption possibilities of the Internet that few other technologies have shown in the past.  Ipsos Insights.

 

While growth in adoption may be plateauing in North America, use trends are changing.

 

“This region is leading the charge in Wireless Internet use on a PC as well as awareness and usage of Wi-Fi Internet connectivity. These are key indicators that North Americans are turning the corner in mass and becoming more technically sophisticated Internet users. We think the results in 2005 really prove that measuring growth of the Internet in the coming years will be less about user volume, and more about consumers’ reliance on this medium as a way of life—whether it is checking RSS feeds, blogging or picking up a podcast or yesterday’s sitcom, consumers continue to expand and apply new depth of Internet use that we haven’t seen before.”

 

If you are still on the fence about the value of content syndication – optimized press releases, news search, blogs and publishing RSS feeds it’s time to reevaluate your Internet Marketing strategy.