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PRESSfeed Turns Two

June 11, 2007 by Sally Falkow

More social media features mark our second birthday celebration

pressfeed second birthdayTwo years ago at the Media Relations Summit in San Francisco I launched PRESSfeed – my Web 2.0 brainchild.  PRESSFeed was the result of my frustration with the inability to add press releases and other news content easily to a website and have it distibuted and syndicated in an RSS feed. Although there were media rooms in existence, none of them filled my needs exactly.

So Joel and I got together. I laid out the specifications of what I thought was needed by the PR industry and Joel built it.   Over the past two years we’ve kept our fingers on the pulse of Web 2.0, PR 2.0 and social media developements.  Many a night we’ve fallen into a black hole as we chase links about some new and fascinating aspect of what can be done with news online.

And two years later here we are again at Media Relations.  This time it’s in DC and we’re celebrating our second birthday.  And we have some cool new features too.

  • tags
  • tag clouds
  • social bookmarks
  • formatting for a social media release
  • podcast enclosures
  • iTunes tags
  • keyword suggestions for writing articles/releases

With the release of Google Universal Search it’s vital to have news content, images and video on your site that Google can find and index.

Download our case studies and see what PRESSfeed can do.  We of course think it’s very cool! 

See Also

  • Proactive Podcast
    Introduction to RSS From a PR Perspective

Filed Under: Social Media Strategy Tagged With: content syndication, PRESSSfeed, rss feed, social bookmarking, Social Media Strategy, tagging

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