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Missing the Cluetrain

May 29, 2008 by Sally Falkow

10th Anniversary event today in Palo Alto

I intended my next Cluetrain post to be a video interview with Doc Searls at the anniversary event in Palo Alto today.  SNCR is a sponsor.

Instead I am going to have a medical procedure done. Unfortunately I did not have a choice. 

I am glad I went to NYC when they had the first one in February. And I’d love to see the event repeated in LA.

An article in the Financial Times this week said that although Web 2.0 ventures were not making money, use of these tools and the change in social interaction they bring is growing by leaps and bounds.

"There is going to be a shake-out here in the next year or two as many Web 2.0 companies disappear," said Roger Lee, a partner at Battery Ventures.

Despite the slow start to money-making by Web 2.0 companies, the trend towards more social online behaviour that it embodies is widely claimed by insiders to be of lasting significance.

It is changing the way we do business. Take a look at your organization and see if there are areas where Web 2.0 is making inroads.

I’d like to hear your stories. 

Filed Under: Social Media Strategy Tagged With: 10th anniversary, cluetrain, Social Media Strategy, web 2.0

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