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Sally Falkow - Social Media Strategist
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Broadband makes video news releases an online PR option

May 21, 2006 by Sally Falkow

Tagging video files can bring search engine visibilityVideo News releases have long been a staple of PR.  Online news engines and aggregators have lured many readers to the Internet.Now the rapid adoption of broadband and the 'always-on' digital lifestyle is making onlime video viable."The broadband Internet is becoming an important, if not exclusive, … [Read more...]

News Search Users Are ‘High Powered’ Internet Surfers

March 30, 2006 by Sally Falkow

"High-powered" broadband users consume more news and media on the Web than the average Internet user.New data from the Pew Internet and American Life Project show that those who read news online are a sought after demographic -  they are the "high-powered" broadband users that consume more news and media on the Web than the average Internet … [Read more...]

Online News Takes Second Spot

February 10, 2006 by Sally Falkow

Gallup figures show the increase in online news consumptionE-mailing is still the number one activity online but checking news (72%) is now number two.  Shopping and travel planning (both at 52%) are at three and four.  GallupNews search is fast becoming a very viable way to reach your audience. If you are familiar with the eye tracking studies then you know … [Read more...]

Online News Sites Drawing More Visitors

February 3, 2006 by Sally Falkow

News Search plays an important role in your Internet marketing strategyOnline news readership is still climbing sharply. The fourth quarter saw 53.6 milllion viewrs a month - up 30 percent from 41.1 the previous year. 36 percent of all Web users went to an online newspaper site.   MediaPost (requires registration)Visitors to newspapers' Web sites are … [Read more...]

Techies Use Online News, Blogs and RSS feeds

February 1, 2006 by Sally Falkow

Blogs and RSS feeds just tad behind online newslettersI came across this interesting snippet in the CodeProject newsletter today.The poll question was "Where do you find your IT news?"Online News Sites               73%Email … [Read more...]

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