cheat-sheet-social-blog-post

Social Media Content Cheat Sheet

Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity. Each social platform has its own “language” if you will and you content will get the best results when you  create it in that native language, so that it shines on […]

Online PR

analytics reporting

The Impact of Data, Research for PR

  One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared […]

digital skills for PR

Post Election Digital Skills Shortage

  One of Donald Trump’s major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it even harder to find technically skilled workers. Marketing and […]

Content Marketing

SMART News content

SMART News Content

  Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off. This has led to some major changes in how media relations is practiced.  According to the 2013 State of the Media report […]

content curation for thought leadership

Sendible – Content Curation Suggestion Feature

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media […]

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PR Tech Tools

digital press release Newswire on news site

Why Press Releases Are Still a Viable PR Techniqiue

    We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective.  However, the humble press release, along with everything else PR, has had to adapt and change with the […]

media-survey-2016-featured

Search & Owned Media Most Used by Journalists

The 2016 Businesswire Media Survey revealed this nugget of information:  Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. So if you want to be media ready – and every company ought to strive for that – here’s the plan: Google: Take […]