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How to Improve Your Media Coverage

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. What’s the secret?  Well, a large part her […]

Online PR

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How to Provide Eye-Candy with News Releases

Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is. Consider this statistic: More than 80% of news stories have some visual material. Editors and […]

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Canva for Infographics Video Tutorial

Every PR or communications pro should know how to use the easy design tools available now. More than 80% of editors, publishers and bloggers want good visuals with their news content. Data visualization is hot right now and media outlets love infographics.  So does the public.  People tend to share them more than other posts. […]

Content Marketing

SMART News content

SMART News Content

  Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off. This has led to some major changes in how media relations is practiced.  According to the 2013 State of the Media report […]

content curation for thought leadership

Sendible – Content Curation Suggestion Feature

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media […]

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PR Tech Tools

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How Fake News Affects PR

  Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online […]

measure PR effectively

How to Measure PR Effectively

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess […]