Twitter's new algorithm

Twitter’s New Algorithm – How to get More Retweets

Thanks to SocialQuant we have an analysis of how a sample of nearly 500,000 tweets with over 3.5 million impressions fared in the new Twitter Algorithm. Check out these 6 data-backed ways to get more retweets in 2017.

Online PR

create content that attracts links from influencers

How to Create Content that Attracts Links From Influencers

  Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy.  One of the places you need visibility is […]

Influencer marketing owned media

Influencer Marketing – Owned or Earned?

Influencer marketing  is no longer some edgy new technique..According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That’s because they see results. 71 percent of consumers are more likely to make a purchase based on a social […]

Content Marketing

SEO (search engine optimization) tips (quality content and quality links)

Why Quality Content is the Foundation of SEO

  It always surprises me that a company will happily pay for design and programming, but not for content.  Take a look at the ads for writers and content creators. On average, the pay scale is dismal compared with design and programming. Don’t get me wrong, you definitely need good design and programming. Without that […]

B2B content types

Original Research: B2B Content Sweet Spot

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect.  Many B2B small businesses have discovered that creating effective content that gets results is not the easiest task. What are these results they’re trying to achieve? Lead generation Customer engagement According to a study by DemandWave, whitepapers, case […]

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PR Tech Tools

kojak who loves ya

Who Loves Ya Baby?

  Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 […]

cameras social media

The Role of Social Media in Crisis Management

  I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses:  Companies need to  go further […]