graduates 2018

New Study Highlights Skills Gap in College Graduates

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US. Human Resources leaders don’t think college prepares young people for work. What prompted these HR […]

Online PR

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Measurement, Analytics a Hot Skill

Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even […]

digital tools for PR

3 Digital Tools That Improve PR

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective.  Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These three tools can do […]

Content Marketing

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Why PR May be the Answer to the Future of Search

  Rand Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. (SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website and how this may […]

how to grow your business with a website

Make Your Website a Tool to Grow Your Business

    There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016)  Just over half of them (54%) have a website. (Hard to imagine why the other half don’t!)  There are thousands of web design companies out there offering to make or update your site. If your company has […]

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PR Tech Tools

customer journey

Measuring Results Across the Customer Journey

  Brands and organizations are naturally interested in the journey of their customers, supporters or members.  Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? The 2018 Gartner Multichannel Effectiveness Study shows […]

Media. Text NEWS on screen of laptop, tablet, pv and phone. 3d

Tracking News Releases and Measuring Success

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more […]