Technology has had a big impact on the media landscape and the practice of PR in the last 20 years.
Online PR
Brand Awareness, Brand Visibility, and Trust in 2023
Brand Awareness and Visibility In 2023 brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. There are many avenues for visibility – search engines, news media, social media, and […]
Search Engine Optimization 2023 – Position Zero and Featured Snippets
By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO in 2023, zero is the new number one. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their […]
Content Marketing
Things You’ll Need Before Building a New Website
If you don’t already have a website for your company, it’s high time you started preparing yourself for one. If the past year has taught us anything, it’s that the world is moving online at a rapid pace and the prediction of “in the future there will be two kinds of businesses — one […]
Business Video Marketing Trends Shifting to Animated Video Stories in 2019
Image credit In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. “Earlier, […]
PR Tech Tools
Why Video is Vital in 2023
By Cokey Falkow, Content Strategist for Meritus Media Way back when the Internet first started it was almost exclusively text content. It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Back in 1995 predictions […]
Audience Analytics and Tracking – The PR Secret Sauce
One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who […]
