Statistics need to be seen in contextOne study I saw this week said that BtoB buyers who were asked 'Where do you get reliable information prior to purchase?" said they get 50% of their data and news from web search and online newsletters.The study from Harris Interactive and PRSA polled 1,015 consumers; 150 executives from Fortune 1,000 companies; and 150 … [Read more...]
Google Alerts In RSS / Atom feeds
Online news search gets easierGoogle added RSS/Atom feeds to their news pages Tuesday. Perfect! Now my alerts can go directly into my feedreader, If you don't have a reader yet, get one here.See Also Google adds RSS functionality to Google NewsThe new feature will allow Google News users to set up RSS (Really Simple Syndication) or Atom content … [Read more...]
Online News Landscape Still Changing
Nielsen Net Ratings On Online News Sites for June 2005While on the one hand we have exponential growth of consumer generated media, we also have online news consumers becoming their own editors. They're no longer wililng to depend on a single news organization's vision of the news.To reach your audience you have to know know where they get their news. Here are … [Read more...]
Newspapers see opportunity in news aggregation and RSS feeds
The need for feeds set to increasePeople reading news are shifting to the Internet. News aggregatorss like Yahoo and Google News are gathering new visitors every day. Yahoo increased their readership by 2 million in the last six months and are now the number once news source on the Internet. (Nielsen/Net Ratings)Newspapers have been bleeding subscribers for the past … [Read more...]
Online News and Publicity
Press Release distibution online makes senseWe are indeed a wired nation.88 percent of online Americans say the Internet plays a role in their daily routines, and 64 percent of Internet users say their daily routines and activities would be affected if they could no longer use the Internet. (Pew internet and American LIfe Project)One of the activities that's growing steadily … [Read more...]
