What Journalists Want OnlineIf you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism … [Read more...]
Social Media: A Sign of The Times
Getting into social news sharing is just good business these daysThe Gray Lady got the clue. The New York Times is paying attention to where its stories are shared, who reads them, and, more importantly, what they are saying about them, reports TechCrunch on Rojolink.As from Monday they will be adding direct links to digg, facebook and newsvine, so that readers can … [Read more...]
Market Wire Adds Social Media Options
Online news acknowledged as a big traffic driverGood for Market Wire! They launched their social media service yesterday. They can now deliver your news to community-driven online content forums and social media sites like Digg, Del.icio.us and Newsvine. According to their release Digg and Del.icio.us rank in the top 150 web sites for pure traffic, … [Read more...]
Online News Still Dominated By Yahoo News
More than half (54 percent) of all U.S. Internet users visited sites in the General News category in June 2006.These are the latest figures from comScore Media Metrix for online news sitesU.S. Home, Work and University Internet Users June 2006 Unique Visitors (x000) Category Reach Total Internet Audience 172,907 N/A General News 94,070 100% Yahoo! News 31,186 33% MSNBC … [Read more...]
Online news intiatives are the number one trend of interest to media buyers
Learning to write for Google and Yahoo has become a PR necessityThe direction of online initiatives is the most interesting trend in newspapers, according to media buyers and planners, ranking ahead of any other issue, including circulation.Half of those surveyed by Media LIfe said the were watching how newspapers' sites will evolve and what role the web will play in … [Read more...]
