“High-powered” broadband users consume more news and media on the Web than the average Internet user.
New data from the Pew Internet and American Life Project show that those who read news online are a sought after demographic – they are the "high-powered" broadband users that consume more news and media on the Web than the average Internet user.
They typically do four or more activities online compared to the average Internet user average of three out of 10 activities.
Heavy Internet users typically are three times more likely than other users to get news online in an average day
- 71 percent of the heavy internet users get their news online
- 59 percent get news from local TV
- 53 percent listen to the radio for news
- 52 percent watch national TV newscasts
- 43 percent get news from a local paper
- 21 percent read national newspapers
- 72 percent get news from both local and national TV
Getting your message out into the online news sites is an important part of online PR today – and distributing this content in RSS Feeds makes it easier for wider audiences to find your content.
See Also
- High-Powered Internet Users Identified as Online News Consumers
Online news-gathering growth follows a similar adoption rate to broadband
