Why the big names are blogging as part of their Internet marketing strategyBlogs are permeating big brands.Companies like are quickly adopting either official or C-level blogs. Executives at General Motors, Sun Microsystems and Jupitermedia all write blogs of their ownHowever many people are still in the dark on the subject. The Pew Internet Project showed that … [Read more...]
Big Brands and Corporate Blogs
Why the big names are blogging as part of their Internet marketing strategyBlogs are permeating big brands.Companies like are quickly adopting either official or C-level blogs. Executives at General Motors, Sun Microsystems and Jupitermedia all write blogs of their ownHowever many people are still in the dark on the subject. The Pew Internet Project showed that … [Read more...]
Blogging and PR
Are corporate blogs a PR nightmare or an opportunityPR firm Dellayae is offering a webinar that promises to show PR Professionals how to 'survive' the blogospshere.Steve Rubel took them to task for this attitude, and many other PR bloggers weighed in on the subject.According the the Pew Internet project while blogs are growing exponentially and bloggers are very … [Read more...]
What a corporate blog can do for you
Top ad man gives his views on how blogging can be used in marketingIn a Fortune article on blogs Steve Hayden, vice chairman of New York-based Ogilvy & Mather said, “If you fudge or lie on a blog, you are biting the karmic weenie. The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug.” Hayden … [Read more...]
Earthlink ‘s corporate blog
The ISP joins the blog trendEarthLink has jumped into the blogosphere with a blog to help users with info on how to protect themselves onlineWe’ve decided to create this blog so that a group of dedicated EarthLink employees can speak directly to the Internet community about spam, viruses, phishers and other online scams, says EarthlinkAnd it has RSS capabilties so … [Read more...]
