What corporate bloggers are sayingDid you know there is a blog where you can read what other corporate bloggers are saying about their experiences and what their blogs are doing for them?Here is oneGreg Hoffman, the Security Awareness Company: "The company has been around for 15 years but blogging has helped brand our company as the premier Security Awareness team in the … [Read more...]
Companies using blogs as a marketing strategy
It's all about communicating with your customersThe St. Paul/Minnesota Business jJournal reports that corporate blogs are being used to initiate a conversation with potential clients and customers.Communications industry experts say blogging's fast-growing popularity and user demographics can be beneficial to corporate America, and it's time for more companies to … [Read more...]
Blogs enter the ultra corporate world
General Motors has gone to the blogsEven the most conservative of companies - General Motors - has decided to enter the world of corporate bloggingThis week, GM quietly introduced Fastlane a blog written by top management of the world's largest corporation.Mike Wiley, GM's new media director and the guiding force behind Fastlane, says he believes GM beat the competition online … [Read more...]
The Value of Corporate Blogs
Corporate Blog Events MushroomSeems corporate blogging is gaining attention.A special interest IT group - EBig - based in the San Francisco East Bay, had an event last night about the vlaue of a corpaote blog.The AMA event, Blogs: Marketing Beyond the Website, have the same theme. They held one in Seattle in December and have another scheduled for New York City … [Read more...]
PR firm launches internet marketing service
Corporate blogs as a marketing toolHats off to MWW, one of the largest PR firms in the US , who launched a corporate blog marketing service. As media channels continue to become more segmented, blogs represent a new and emerging opportunity for companies to pinpoint communications to key constituents," said Michael W. Kempner, president and CEO of MWW Group. … [Read more...]
