Big business can preserve knowledge by bloggingBob Suh, chief technology strategist for the giant consulting company, Accenture, says one of the biggest challenges in business is knowledge transfer. Individuals within in a large corporation may have valuable and untapped specialised knowledge, but nobody knows who knows what. Suh is impressed with the use of blogs as … [Read more...]
Corporate blogs in the Long Tail
Some excellent stats on blogs and blog postingsDavid Sifry has a great series of posts on the State of the blogosphere and the long tail.Over the past few days he has posted and analyzed stats from Technorati on how many blogs are being tracked, how often posts are made and the influence of blogs.The data on blogs in the long tail is particularly … [Read more...]
The Purpose of a Corporate Blog
To PR or not to PR onlineAn article in the Washington Post takes corporate big wigs to task for not baring all in their blogs. Did anyone really expect them to?The day Boeing's board announced its chief executive had resigned after an investigation uncovered that he had an affair with a female employee, Baseler wrote about competition from Airbus SAS, says the articleAnd … [Read more...]
Blogs reach high income, educated audience
BlogAds study of blog reader demographicsSo who is actually reading the millions of blogs out there? Some studies take the 'half full' approach - they say that the dramatic increase in blog readership means we all should blog, because blog readers are the early adopters and opinion leaders.Other say the figures are so low it's not worth putting … [Read more...]
Real Estate Blogger Gets it Right
Marketing Sherpa blog case study shows how to make a blog pay offAlthough the hype about blogs is growing almost as fast as the number of people blogging, many business bloggers find it is not the pot of gold they thought it would be.In a recent interview Stonyfield Yoghurt Blogger, Christine Halverson said that the traffic from their blogs was variable … [Read more...]
