Why the big names are blogging as part of their Internet marketing strategy
Blogs are permeating big brands.
Companies like are quickly adopting either official or C-level blogs. Executives at General Motors, Sun Microsystems and Jupitermedia all write blogs of their own
However many people are still in the dark on the subject. The Pew Internet Project showed that about 65% of the people they surveyed were not quite sure what blogs were all about.
One of the reasons companies blog is to position themselves as thought leaders and to attract quality customers.
What is a blog anyway? has some good data. Or you can find out more about corporate blogging here
See Also
- Measuring the Brand Blog
But are blogs working? How can one tell?
