Top ad man gives his views on how blogging can be used in marketing
In a Fortune article on blogs Steve Hayden, vice chairman of New York-based Ogilvy & Mather said, “If you fudge or lie on a blog, you are biting the karmic weenie. The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug.”
Hayden commented that blogs can
- Make you a trusted source
- Provide companies with reliable feedback
- Provide an outlet for customers – both happy and unhappy
- Help you reach an influential audience
This is the year to make sure your CEO is blogging
