Conversations are still tops in influencing purchase decisionsWe know that word of mouth is the best and most trusted form of marketing. Consumers love to hear from 'someone just like me.' But does this apply to BtoB marketing too?Yes, says a study by the market research firm, Keller Fay Group which was sponsored by experiential marketing agency Jack Morton Worldwide. … [Read more...]
RSS, Blogs, Wikis and how they apply to organizational communication
IABC has put together a good resource on this new technologyI met the IABC folk at the Media Relations 2005 conference and they asked me to contribute to the May edition of CW Bulletin. It's all about RSS, blogs, wikis, and podcasts - and their relevance to organizational communicators. CW Bulletin is an online supplement to Communication … [Read more...]
