The power of visual content continues to catch on. Even if you had the time to write a thousand well-crafted words, your audience probably doesn't have the time to read them. And we process visuals much faster and retain the message better when an image is part of the package. LinkedIn gets this - now you can share images on LinkedIn directly from your mobile device. All you … [Read more...]
Progressive Insurance PR Debacle – Why You Need a Social Audit
Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver. Let's just start by saying that they should have just paid the claim and done the right thing. But when her family tried to claim on … [Read more...]
How to Make a Video go Viral
As we are often told there is no such thing as a viral video. There is however a plan to make a video go viral. And it does not take an experienced video team or in-depth technical knowledge. Step One: You do need a network of people with some measure of influence that you can tap into to give the video an initial push. You need to give it some traction. This is not … [Read more...]
Obama Viral Video Vote Ad Seen by Millions
In the days running up to the voting on Tuesday a video produced by MoveOn.org, aimed at inspiring citizens to go out and vote for Obama, went viral as it sped from friend to friend. By November 3rd it had been seen by 13 million people. And it was being passed along by both Republicans and Democrats. When you get the content right, and offer ease of sharing, there’s … [Read more...]
Video Success Online Depends on Content Strategy
Looking for viral online buzz? It's all about the contentAndrew Foote of Peppercom has some sage advoce for firms looking to success with viral video and social media as part of their internet marketing strategy.:Content is king in this game. More often than not, the quality of viral content takes a backseat to the marketing mandate.Foote gives examples of how to get it … [Read more...]
