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Sally Falkow - Social Media Strategist
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Why You Need to Add Video to Your News Content

November 23, 2012 by Sally Falkow

In a recent Fast Company article visual storytelling was described as the breakout trend of 2012.  Brands are learning to show, not tell. The media are also discovering that web video gets more views than broadcast clips. Stokes Young, Executive Producer for MSNBC, has some very interesting comments about how to define web video, what kind of content works, and what to … [Read more...]

Pinterest PR Tips

October 12, 2012 by Sally Falkow

Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they've grown so fast that they now rank as the number 3 social network.  From May to June Pinterest’s referral traffic to Shareaholic’s network of about 200,000 sites grew by 43.7%.  Pinterest already drives more traffic to sites that use … [Read more...]

How to Make a Video go Viral

March 29, 2012 by Sally Falkow

As we are often told there is no such thing as a viral video. There is however a plan to make a video go viral.  And it does not take an experienced video team or in-depth technical knowledge. Step One: You do need a network of people with some measure of influence that you can tap into to give the video an initial push. You need to give it some traction. This is not … [Read more...]

Video Soon to be 90% of Online Traffic

January 13, 2012 by Sally Falkow

Each year at this time  new technology ideas emerge and tech predictions are made at the Consumer Electronics Show (CES) in Las Vegas. In his keynote speech Robert Kyncl, vice president, global head of content for YouTube, predicted that in a few years video will be 90% of all the traffic online.  In case you missed my earlier posts and webinars about the importance of using … [Read more...]

Social Video-some interesting facts

November 12, 2011 by Sally Falkow

Read the full press release about the study … [Read more...]

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